It really is incredible when you visualize it on a pie chart. I was just in dmexco in Cologne, Germany where there are hundreds of digital advertising companies in attendance. Google and Facebook certainly had larger booths in the exhibition halls, but imagine if their booth size was proportional to their market share? Google and Facebook would each take up more than an entire hall! The rest of the companies would just have a small desk.
It really is incredible when you visualize it on a pie chart. I was just in dmexco in Cologne, Germany where there are hundreds of digital advertising companies in attendance. Google and Facebook certainly had larger booths in the exhibition halls, but imagine if their booth size was proportional to their market share? Google and Facebook would each take up more than an entire hall! The rest of the companies would just have a small desk.
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