ZEEX: Now CRYPTOCURRENCY can also be converted to goods and services.

Introductions
Cryptocurrency also known as digital currency, is one of the most trending topics that the whole world is talking about, people find this very interesting, great profit within a short period of time, etc. etc. but when it comes to liquefying the digital currency everything comes to a still. Yes, Liquefying the digital currency is a tough job as compared to the fiat currency.
Zeex tries to overcome this liquidity issue, in the cryptocurrency world which is considered as one of the biggest obstacles in the crypto world. It does by converting the cryptocurrency into gift cards or retail vouchers. In more simpler words Zeek creates a platform where users can easily exchange Cryptocurrencies into corporate currencies (Gift Cards) i.e. it helps to use one’s cryptocurrency to buy things without paying any transaction fees or converting to fiat currency.

Zeex v/s Zeek:
Zeek is a well-established company started in 2014, it is a centralized, fiat (hard cash) based company where people use traditional currency like dollars and euros to buy stuffs. Zeek customers purchase vouchers and gift cards from Zeek and spend them on store to save money. Zeek charges fees for their service, that is how they make money. They have a strong partnership with big brands like PlayStation, Nike, etc.
Zeex runs on a decentralized platform (blockchain platform) which allows customer to redeem their cryptocurrency on buying products by converting it into gift card. These gift cards can be used in stores or any other places without any transaction fees.

Problem:
Crypto market has achieved huge milestones within these few years. Though crypto currency holds a huge monetary value but still there is a disadvantage i.e. how to convert the currency into goods and services that people really want.
When it comes to gift cards, it also has some disadvantages in traditional world like gift cards have a certain validity I.e. it expires after a certain period of time, Gift cards cannot be exchanged for Fiat currency. And sometimes the demand for gift cards outstrips the supply.

Solution:
Zeek has created a blockchain platform which would solve the purpose of both cryptocurrency and Gift Cards, anyone can convert their cryptocurrency to Gift card and buy goods from shops. With the help of blockchain it will create a totally decentralized platform where more transparency will exist and less fraud, people will have complete control over their money and data will be more secured, most importantly the transaction fees which was paid during the traditional transaction will no more be there.

Why Zeex need ZIX token?
ZIX is the key to the whole platform, which is an ERC20 based token. A user has to login using the ZIX token the main use of ZIX token is simply to book your place in the queue to buy gift cards, which will make the whole process to maintain a particular order and the process will be more efficient.
Benefits of using ZIX token
Priority - ZIX token owners will have priority over other users to get bestselling gift cards first.
Pledge – ZIX tokens are used as collateral to ensure an immediate settlement.
Login – ZIX token owners will have the ability to log into Zeex securely and anonymously using their token.

Team:
• Guy Melamed, Co-Founder/CEO: He is an Entrepreneur as well as an eminent product strategist. He was the founder as well as CEO of Toontok, an animated messaging startup. He was also the Vice president of Product and solution design at Ginger software.
• Ziv Isaiah, Co-Founder/CTO: he is the Co-founder of as well as the CTO of Zeek. He worked as a product strategist as well as a software architect and worked in various Tech companies namely ECI Telcom, Imagine Communication, Cellglide and many more.
• Apan Amos Damri, CMO: He is an Entrepreneur and he holds 15 years of experience in the field of online marketing. He led few of the worlds most top tier companies. He is the co-founder of Operand, a leading online marketing agency.

Token metrics:
• ICO Launch: 1st of May 2018
• ICO Finish: 1st of June 2018
• Ticker: ZIX
• Token type: ERC20
• ICO Token Price: 1 ZIX = 0.14 USD (0.00020 ETH)
• Hard Cap Goal: 50,000,000 USD
• Soft Cap: 14,000,000 USD
• Available for Token Sale: 50%

Verdict:
Pros
• It solves the liquidity problem in the cryptocurrency world as customer wants to buys goods and it is very hard to buy using cryptocurrency.
• The parent company has a well-established business and tie-ups and partnership with market giant like PlayStation, Nike,
• The product is already in beta, it will be completely open to the public before the public sale.
• The road map is realistic, doable.
• They will have the first move advantage in the gift card market as they are the one who initiated this project.

Cons.
• The team consists of good advisors not someone from any giant company. If there were some advisors from any giant company that would have created stronger sign to this project.
• Hard cap is $50million which is too high as compared to the gravity of the project
• Though they said that their product is ready for the Beta phase, still they are not letting people to look into their prototype.