Just on the surface, this reminds me of The Accountant where they say 'ZZZ Accounting' isn't Yellow Pages friendly. In other words, it's not really named to get attention. The name Zcoin is 'ok' but add the alphabet soup (XZCBTC) and it's not one I'd not even look at. However, it may be a good coin and I need to read up on it... thanks for pointing it out maarnio!