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That something that is explained in our business plan which requires people to sign an nda to read.

to @richguy here is why zappl will add to steem, its all abouyt the bells an whistles AND an android app u can use to acess steemit that actualy lets anyone signup to get on steekmit! not oike steepshot or esteem which needs a posting key etc, zappl will onbaoprd people as fast as instsgram does! imagine allthe things u coul do ONTOP of the steem blockchaon. DPOS of the way we upvote to decide who gets the nw inflationary steem is a great way to run a social network these days, because u need crypto currency but bitcoina nd ethereum arejust so electricity hungry! EOS willchange all thios, make thinsg mro efficientm and allow steem to flourish as well

Ok so zappl wil brnbg all sorts of crazy features to steem, like ud find on facebnook or twitter or instagram, it will make steem like a really easy to use app, like how View.ly will be youtibe for steem blockchain, its kjust imagine steem bockchainw ith all the bels an whistles

steemit hasto be basic because they had to getteh basics of createing a working social media on a blockchain, and they ddid it, its why @dan finishes his work with steemitm, and now we can sese front end development now that the "back end" is completed, and we will see all sorts of new features including live javascript powered gaming with stem blockchain where posts will have games inside them where u pay SBD and you can activate the game, and winner received the SBD like inserting quarters into an arcade, it wil be glorious
that is just one smal example, i am running out of awake power