Zappl is an interesting concept, yet as far as I know a persons Zaps still show up in their blog timeline which is kind of clunky/messy IMHO. Would be nice if the interface could separate Zaps from blog posts etc. In regards to rewards I look at it like this. . . Would I be willing to pay a small amount for a valuable Tweet or something interesting that sparked up thought, conversation, or laughter on Twitter. And my answer is yes. Here is where the value lies in Zappl.
Zappl can't do much about the filter issues on other sites sadly. This is up to the host apps you use.