It's definitely clear that the devs are going to have to find some sort of solution. The easiest would be auto-filters for Steemit such that that incoming content could be easily blocked with the press of a button.
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I agree.
My view is Zappl has the potential to put the steem blockchain on the map since it is a much easier conversion in terms of the learning curve from Twitter. People will embrace it very easily.
I shy away from it since it makes my blog page look messy and I am sure it upsets my followers to see so many Zaps in there. They have SP to protect also and upvoting Zaps is a major drain.