Hehe, I noticed that too - Yeah, they are taking baby steps for sure. Probably they doubt their own abilities to keep customers bitcoins secure at this moment in time so they have to rely on a third party. In a year or two I bet that will have to change.
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I'd love to know how that Steem Transfer works... Pocket Change...
You can transfer Steem and Steem dollars through Poloniex, blocktrades, openledger and possible other services as well. It is a bit tricky but once you get the hang on it, it's not difficult.
Probably waiting to see how hard the central banks will come down on them. Risky daring move on their part. Good to see if it holds up.
We'll get there one day.