Strike one, you're out. (?) Unfortunately the "Guideline" is that, on certain sensitive issues, THE TRUTH WILL NOT, AND CANNOT BE TOLERATED.
That "mass shooting" took place right in time for the Christmas holidays. Innocent Americans, and people all over the world, opened their checkbooks and gave generously to major corrupt charities.
There was a massive, unprecedented play on raw emotion -- it was a very depressing story designed to fill a nation with horror and loathing.