It's cool that wrestlers today are not that much different than the actual audience watching them. If you follow any wrestler on social media, you're likely to see them working out, playing video games, taking pictures of their food, and/or talking about comics/movies.
Xavier makes it cool to be nerdy about something.
Yep. Xavier Woods is leading the pack. Used to be Zack Ryder was the online king, but it can be argued Xavier has outpaced him in terms of popularity among internet followers. I'd say, without any statistical basis, that the next would be the Young Bucks with their Being the Elite series.
Ryder had a lot of buzz, but Woods is more mainstream because of the gaming.