I absolutely agree, but we can do things to help build genuineness in our culture. I don't think OP wants to eliminate the fake-ness or even thinks its possible to do so. I think this article is more for people who are just kind of like, "whatever, it's going to happen." and for people who may be on the verge of being plastic and need a little nudge in the right direction.

TLDR: hey, kids, lets be REAL real with each other.