I think what we have here is a generational issue. I am older and value my privacy. It was instilled into me at a young age. I don't know how old you are, but the kids today have been brought up in a more transparent world, but I doubt that most of them know the extent of the information they are sharing. Honestly who really reads a companies TOS? We rely on a companies integrity, but as we have been learning they usually don't have any.
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I can't tell you the last time I actually read a ToS, is the problem just that we trust others too easily?
It is not a problem, we should be able to trust others. The problem is to many people don't have integrity. I believe we are waking up to this fact and over the next decade businesses will have to change or be out of business.