@kubbyelizabeth, I would probably be more of an impulse writer if I had more time that was "my own," but I pretty much have to take my writing breaks wherever I can get them... at that's seldom at the moment of inspiration. Hence the extensive note taking.
Visual appeal definitely matters a lot... some of which is a "hangover" from my days of working as an editor and doing layouts for publications and web pages. People are far more likely to actually read something that's visually appealing, as opposed to just a long block of text. And-- for the most part-- we're not writing "White Papers" here!
Yeah, the Engagement Challenge was definitely a good thing... added a bit to my writing discipline... and improved my organization!
When I was in my year book class many moons ago, I never understood why it took so long to write a piece. Now, I understand how time consuming it is top of everything else demanding my attention. Even now, I am at work. Responding to comment in between assignments. I am glad you agree. Overall view of the post must flow like the writing. Do you think you would take the challenge again?