about woopler
Wooplr is India's first local discovery and commerce platform. Wooplr is a Bangalore based start-up striving to enable people to shop better and discover their neighborhood like never before. People can now find what their friends are buying, the top trends in their cities, discover the best shopping destination in fashion, food and home decor. You can share their shopping finds and build a strong following for yourself to become a social influencer in your city. Wooplr is available on the web, Android and iOS platforms where you can shop on the go.
Wooplr Technologies Pvt Ltd. develops an online and mobile fashion discovery and shopping application that connects people with various stores. It enables users to build a mobile platform with an engaging community to help people shop based on location, occasion, interests, and friends; and provides a single point mobile application for businesses to manage their marketing, community building, and sales. The company also enables users to shop for clothing, accessories, handbags, shoes, home and living, beauty, and collectibles. Wooplr Technologies Pvt Ltd. was incorporated in 2013 and is based in Bengaluru, India.
About the Platform
Wooplr is a ‘product discovery’ platform for food, fashion and decor. It helps you discover trends and more in fashion, decor and food, based on your location, interests, occasion and social circle. Anone can recommend your favorite shopping finds and dishes using photos and see what others have recommended.
Wooplr is available on the web, Android, iOS and Windows Phone. The Wooplr website and the mobile apps are a fantastic visual guide to help one decide what to buy, where to shop and where to eat
Or suppose, you know you are good at ‘shopping finds’ and have knowledge about food – you can use Wooplr to influence others and have people follow you. Yes, Wooplr is the easiest way to not only find but also share your favourite fashion, décor and food recommendations.
There is too much on Wooplr to find out on a daily basis. Ideally before a person steps out for either shopping or to eat out, we expect them to check out the Wooplr app first!
What motivated us to start up?
We wanted to give people a new way to discover their city. The idea came from the pain-points we experience every day. We have always wanted certain answers:
How do we find out about those new products we want but can’t seem to find?
Where are the best shops in the city to buy things I like and want?
What is most popular dish at a restaurant we are trying out for the first time?
We are limited to what our friends know. And we can’t change our friend circles to find out more about shopping – however we can follow those who know and can help out with their suggestions.
Also shopping – by nature – is inherently social. We would like to know what are our friends are buying. And where they are buying it from. Shopping is meant to be fun. We like to go shopping with friends, try out new clothes and shoes, ask them for their advice
The joy and sociability of shopping was missing. We just wanted to bring that back!
What’s in a name?
It is derived from the word Woop / Woople which as per the urban dictionary means “a shout of extreme happiness (sic)” which we thought was quite catchy and very relevant to the emotion that is associated with shopping.
There’s more on how we came about the name in this blog post – What does Wooplr mean?
Currently we are….
Wooplr has 35,000 registered users across Bangalore, Mumbai and Delhi . Over 200,000 shoppers have benefited from Wooplr so far. We have had over 10,000 app downloads in the past 3 months from Android, iOS and Windows Phone (January 2014). The gender ratio (F/M is 60:40); the active users are mostly women. Our milestones thus far:
March 2013 : Launched Public Beta in Bangalore
April 2013 – Hired our first employee
July 2013 – Hired our first Engineer
Aug 2013 : Launched Android App
October 2013: Launched Windows Mobile App
Oct 2013: Organically growing to Mumbai/Delhi
November 2103: hit 20,000 registered users , 100,000 shoppers benefitted from Wooplr .
January 2014 : hit 35,000 registered users . Wooplr users in six cities of India – Bangalore, Mumbai, Delhi, Pune , Kolkata, Hyderabad
Jan 2104 : 200,000 shoppers benefitted from Wooplr
Jan 2014 : Launched Native iOS ( Iphone) app
Our biggest challenge was..
Our challenge is to get brands to believe that social media marketing can show them immediate ROI. Brands have made huge investments in other social media channels where they have received no returns. Getting a ‘million likes’ makes no sense. What we give to the brands is what they have been seeking – to ‘know their customers’ and ‘to interact with them’.
On the consumer front, we are good; we know that once on Wooplr the user is hooked on to it. We need to take Wooplr to more users in the coming months.
alldeals4u.wooplr.com
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