Voting for witness is something that many steemians take for granted....
I have already voted for 18 witnesses since I joined steemit and your post has encouraged me to vote for the remaining 12.
But I must admit that after reading your post, I will be looking closely into certain things before voting for someone as witness.
Things like you already mentioned
1. What are their ideals?
2. What they stand for?
3. What is their vision?
PS
Thanks for making me realize the importance of my vote and what to look for when voting for someone as a witness.