Everything in life is either a competition or compromise on one way or another. The point is that waves lacks activity and attention whereas Threads has way more of both. Hive is very much a competition of attention. The problem is that Ecency does basically no marketing where Leo is all over the place. So naturally people are going to want to spend more time on the platform that they are feeling more valued.
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They are welcome to use Leo! Using Ecency has many advantages and will have even more in the future. But no matter where you are, we are all on the blockchain and should be working together to make Hive better.