While some of the prices on the "raw water is outrageous people are becoming more aware of their health which is a good thing.
Municipal water supplies are absolute crap regardless of the marketing that it is just as good as bottled water. Both flouride and choline are toxins that I would rather not put in my body.
Plus when ever there are some other toxic chemicals or dangerous pathogens you are never warned about it until people are already negatively affected like in Flint Michigan.
Even ground water is badly contaminated in many areas so you aren't necessarily safe just because you have a well unless you live in some pristine area.
I think every household should have additional water filtration just to be safe.