I love beautiful watches

I love beautiful watches. Having lived in Switzerland for around fifteen years, nothing surprising about that right? But have been in Geneva, the capital of watchmaking, I have also been formatted to think that a good and beautiful watch has to be Swiss made and most importantly has to be expensive! Otherwise, you have to go for the Swatches of this world or the many Japanese brands. They are good quality as well but also are mass production watches with very "standard designs".
Last year, I launched my own startup, Imoshen. It is an e-commerce/gifting marketplace aimed to be the go to for boutique brands and emerging designers. We have also combined it with a private social network where users can connect with family and friends and privately share photos and videos without ads and without their data being sold to advertisers. The monetization would come from the e-commerce/gifting side of the app. That's how I came to meet lots of brands and designers from all sectors: leather goods, jewelry, accessories and of course watches. On my blog, I will share with you all those fantastic designers living the passion of what they love to do. Among them of course, watch designers and watchmakers. You can also find them on Imoshen of course. The app is available on the app store.

In this first post, I am sharing the Vision Steel Blue. A limited edition watch designed and produced by Greyhours. It is their second limited edition watch after the Grey Sand which was sold out. They produce 888 watches of their limited edition watches...not one single more which makes all the more unique.

Greyhours was launched by two entrepreneurs who wanted to create perfect watches financially accessible to all, not just a few. I can tell, they are getting there.

Hope you will enjoy my blog and please don't hesitate to get in touch for comments/suggestions.