A couple of months ago, I launched a campaign for a casino client: the budget was modest, and the KPIs were strict. I tried the classics—banners and pop-ups—but conversions were lackluster. Then I stumbled upon the RichAds blog and found an article with a ton of ideas, from cloaking tricks to gamified push notifications and teasers with the "almost lost, but hit the jackpot" theme. There were also examples of creatives and GEO pairings. Honestly, half of the ideas worked right away, and conversion rates jumped by 40%. If you're also in gambling and looking for fresh approaches, check out the more details — it's really helpful, without the fluff and hard selling.
Posted by Waivio guest: @waivio_alexrom12