Each social shop serves as a comprehensive Hive frontend, featuring user sign-in, wallet management, and more. All websites support both Hive and guest accounts. This way website owners can earn beneficiary commissions from posts made through their website by both Hive and guest users.

Here are some examples: Coffee Shop. Beauty Store, Camping Checklist, Fitness Collection.

You have the option to designate a beneficiary account in the website settings and set the commission rates. The default value is set at 5%.

When users create a post, they can modify the list of beneficiaries for their post.

You can launch your own Hive frontend in 10 minutes. @cryptodive published a tutorial for that.