Exactly. In fact, social shopping is where the benefits of web3 become most apparent.

Once product information is published on the Hive blockchain, anyone can add these products to their profile shop by simply clicking the heart icon on a product page. This enables users to recommend the best products or their combinations to their followers on Hive and beyond.

Linking to a product in posts and comments also becomes very easy. Just type '#' and begin typing the product's name; close matches will appear as suggestions.

Posts containing product links are displayed as reviews on product pages, giving additional visibility to these reviews.

This approach allows any social shopping website to capitalize on content published on the Hive blockchain, including product information, ratings, user reviews, related items, and more. Moreover, the success of each social shop contributes to the success of all others, as they share a common user database (all Hive users), product knowledge, reviews, wiki pages, and more.