Yes, I know excellent content is subjective. It is the perfect line. I don't care strickly about the trending page, I care more about the trending articles and the exactly same votes they receive every day. Maybe someone could create an awesome voting trail or bot which... Votes on something different every couple of days. ;) I can't and won't fix it. I will say again it is very short sighted. The site and the Lottery feel talked about in the white paper, it is boring. Blah. (to me) Look, I have no power in it. I am just sharing an opinion, a view. It can easily be disregarded. I am not the only one thinking it or saying it.
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As a matter of fact, the most successful voting bots by curation rewards are the ones voting on new, fresh content. They are successful because there are curation guilds following up their votes. I'd guide you to research on @biophil's bot - he has the most successful curation bot running on Steemit and has several clients (and stalkers) that follow it. So, the reward system does actively incentivize what you are looking for, and to suggest that it encourages bandwagon voting is mistaken.
That said, if there were no curation guilds like Steem Guild, Steem Trail or Curie, these curation bots would not succeed and it'd go back to bandwagon voting.