What makes an item timeless and iconic? I think it's quite simple to tell. Have an outstanding simple design, keep that item in collection over years and years, refresh it improving the technical or functional side of the item and make it accessible for a greater crowd of people.
Well that's exactly what Montblanc has done over the last 90 years.
The first Meisterstuck (which means Masterpiece) was created in 1924 after the launch of the "Rouge & Noir" and the Model that gave the name to the Company "Montblanc".
But since then, the Meisterstuck has remained on the Market and had a great impact over decades and generations.
Its round and simple design makes it recognizable and Montblanc has indeed been very smart by giving it consistency and a long term life. The Montblanc Meisterstuck Fountain Pen today, is available in three different version: the "Classique", "Midsize" (only the Ballpoint) and "Le Grand" which was an important step towards the needs of the modern customer.
The classic Meisterstuck features a Black Precious Resin Corp and Cap and you will find it in Yellow Gold, Platinum Plated and Rose Gold.
So, you see... One Item, One Design, but different options. This makes a Writing Instrument ICONIC. The fact of having always that same design - which is recognizable for the consumer - but with different details.
The Fountain Pen comes with a 14k Gold Nib and Converter/Cartridge Mechanism on the "Classique", or a 18k Gold Nib and Piston Filler Mechanism.
But... the most stunning piece of the Meisterstuck Collection is the "149". Over Size. With a Nr. 8 Sized Nib. 18k Gold. Piston Filler and a stunning writing Flow and Flexibility. The ultimate Experience for anyone who wishes a great Writing Experience.
In a life where people seem to research only and always "what is new", what actually sells most in the Luxury Industry remain those iconic and timeless Products. Do you want other examples? Rolex Submariner, Hermès Kelly Bag, Patek Philippe Nautilus, Porsche 911, Louis Vuitton Neverfull ,Audemars Piguet Royal Oak, etc.
i'll tell you more about all these other items in my next posts.
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