I was going to ask, what about LBRY, but I guess that won't play embedded in Steem...
I think that when it (LBRY) is ready, that their protocol is the most elegant for distribution - a distributed distribution.
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Thank you for reseeming my other post. This is the first I've heard of LBRY. I think OpenBazaar already has a head start on the distributed marketplace. Have you tried it yet?
https://www.openbazaar.org/