One of the things that occurred to me recently is the reason people don't consider going vegan is the power of groupthink and reliance on peers for one's emotional state.

I think some people simply don't consider going vegan because they're just not independent enough, and whilst that is not the only reason for them it is a contributing one.

We need the independent, 'I care about what's right not what is socially approved' people to keep pioneering, who find their enjoyment not in the approval of others but in doing what they believe to be right.

~ Peace @chalchal