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I think it was (if I remember correctly) a dollar and some cents, I don't remember the exact price, somewhere between 1 and 2 (Canadian) dollars... Probably just a bit more than a dollar, Not a bad price for a small snack, I might have disagreed with that statement years ago but given all the inflation of the last few years, most other similar size snacks seemed to be a close price.
Normally you end up paying a more for special foods, so when I saw it, I figured it was worth a try, I liked it.