I am all for marketing Hive - it's absolutely essential. I listened to the X space with the Dash team, Starkerz and some VCs - plus other crypto OGs and they were shocked to learn that Hive exists at all. They thought Steem died due to the centralisation of stake and fatal flaws in the design. They had never heard of Hive.
This should never have been allowed to happen.
All it takes is a few well placed articles and blogs - yes, cointelegraph are disgustingly expensive, but there is a reason why people still pay them - they have the ear of key parties in the industry.
Aside from that, as almost all other commenters are screaming here - measurement of performance is essential in marketing and not a penny would be authorised for marketing by a professional marketing team without being able to directly measure the ROI of that penny. If KPIs for aspects of a marketing strategy can't be measured, then it's probably not a solid strategy.
Yes, measuring KPIs on Hive can be a challenge - however, it is not impossible to do. It would not be too costly to develop proper tracking systems for onboards of new users.
Additionally, the CheckInWith project has the potential to improve the reliability of the uniqueness of each new account user. The intelligent systematisation of onboarding, perhaps focusing on long-term physical Hive onboarding locations (think franchise ideas like 'western union' that pop up all over) could result in solid KPIs and a new level of community/growth potential for Hive - plus business potential for Hive users. Win, Win, Win, Win, Win!
problem is that valueplan is vibe marketing and not something that would ever work.
Cointelegraph was so absurdly expensive they refused to tell us the price for a non-"sponsored" article.
The KPIs and measurements will improve as the dashboards are done. Checkinwith did a great job to help at events where accounts through tokens weren't feasible. All of these tech tools aren't instant but the plan is to have them all finished and integrated into the overarching marketing site by end of year.
The franchise idea was brought up before. It can't be done through Value Plan as those locations, with the exception of Krolestwo which is a non-profit and a partial vendor, would act as businesses. Meaning, someone could make money. Value Plan has very strict controls that no Hive community member makes any money as all must be volunteers.
Oh ok, that's strange - I do recall doing an online meeting with CoinTelegraph's sales rep a few years back for a client of mine and they did quote prices to me at that time for paid articles (I get the impression that all articles on CoinTelegraph are paid).
You can get prices for CT articles from reseller agencies, I am seeing between $3000 and 18,000 being quoted, depending on details.
There shouldn't be much stopping press releases and other forms of articles going out (regularly) to update the more mainstream channels of the evolving situation on Hive.
I'm not familiar with the KPI dashboards for valueplan, I see you mentioned them once in the post here, but I haven't found any details by searching on-chain - is there a link to describe what they are somewhere?
I also dug around to try to find a statement on the requirement that valueplan recipients are 100% volunteer based and that a commercial business can't be involved - but I didn't find that so far either (I checked the early posts such as: https://peakd.com/hive/@valueplan/the-hive-value-plan-account) - is there a policy document somewhere for this too that clarifies things for the community?
Thanks
Those are articles that say 'sponsored'. They're not organic-looking articles and don't have nearly the same impact. We can afford the sponsored ones.
That's a good point. We thought that by repeating that everyone is a volunteer its clear, but doesn't seem to be the case. We can add a policy in a separate post. There's also this: https://gitlab.syncad.com/hive/marketing/-/blob/master/planning/ReadMe.md
what about a normal working digital marketing concept? That does almost add new content every day on third-party websites? Some videos, something people can share, something that triggers emotions?
Its so funny hive made a movie and no short clips are around. Thats all vibe marketing.
all this will add 0 value under the line.