Yeah, the incentives don't seem to be great and not sure why the max is so low. I agree with what @lunaticpandora said, the marketing was also weak. Having said that they did get a successful funding thanks to the help of @freedom that sent the rest of funds needed.
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I'm glad they managed to get the funding they needed thanks to @freedom but it would have been cool if a proper campaign was made and they managed to grab more attention for themselves and grow the community even more :-D I still believe that having a presence on other social media platforms with active developers such as twitter is a must for Utopian to attract more developers to open source projects and the Steem blockchain as well!