Just from a purely selfish view of adding value this should be the goal. But, aiming to force people out will ultimately alienate people within and create a 'word of mouth spreads' situation. In so doing, the impetus and opportunity to create rival platforms increases - Perhaps the King wants a divorce and the current platform doesn't allow it. A fractured and splintered community is not a good long-term goal for any community and will come at a the cost of many.