"Unikrn, a U.S. sports betting digital platform backed by some of the biggest names in media, entertainment and sports, will launch the sale of $100 million in cryptocurrency next month, the company's co-founder and chief executive officer, Rahul Sood, told Reuters in an interview earlier this week.
The sale is part of a trend in which creators of digital currencies in the blockchain space sell tokens to the public to fund their projects. Some start-ups call this mode of financing an initial coin offering (ICO); others refer to it as a "token sale."
Cryptocurrency is a digital currency in which encryption techniques help keep transactions secure. Blockchain is a digital ledger of transactions underpinning the original online currency bitcoin."