UBEX: Artificial Intelligence in Advertising

Ubex is a worldwide decentralized publicizing exchange, working completely based on neural networks with the utilization of blockchain and smart contracts.

One of Ubex’s aims is to tackle the issue of low trust in the purchase of digital publicizing. Smart contracts make the relationship of publishers and advertisers as fair and transparent as possible; it also helps in limiting the dangers for all parties. With the application of such an approach, Ubex permits passage from the conventional pay per click scheme to the payment model for targeted actions; the most reasonable and intriguing model for promoters.

Advertisers can purchase advertisement slots utilizing the Ubex system automatically. Payment is, however, made upon supply of targeted actions by clients. Publicizing procurement happens progressively using programmable innovation based on neural networks with the utilization of smart contracts.

MARKET STRUCTURE

The structure of the advanced publicizing market comprises a chain of participants represented, from one viewpoint, by advertisers and on the other, by distributors with various intermediaries between them, thereby performing different functions. Therefore, here is the current digital-publicizing purchasing scheme:

Through media agencies, medium and large-sized advertisers purchase digital advertising, which deal through partnered exchange work areas or specifically with purchases in these ways:

• Through banner networks (horizontal and vertical networks.
• Directly from the publisher.
• Through advertising exchanges.

Advertisers can undoubtedly purchase advertisements from distributors through the Ubex publicizing exchange without depending on the costly services of offices and other intermediaries. Ubex consolidates the usefulness of an advertising exchange with a service to monitor all the execution indicators of every advertisement placement of every publisher, consequently eliminating the requirement for proper external tools. Also, Ubex consolidates the functionality of a DSP/SSP.

ADVERTISERS’ PROBLEMS AND SOLUTION

Advertisers lose cash on each attracted purchaser in light of the traditional way to advertising purchases. As a rule, advertisers are compelled to bring about unnecessarily high expenses to draw the attention of buyers for three reasons:

1. High Commissions
2. Risk of Fraud
3. Inefficient Targeting

PUBLISHERS' PROBLEM AND SOLUTION

It is unfair that publishers are not getting much revenue from their publicizing slots because of the sales system. There are several hindrances that prevent advertisers from contributing more funds in the growth of user engagement and maximizing revenue:

1. Low efficiency of purchasing algorithms
2. Inefficient targeting
3. Problems of non-payment of advertising costs
4. Lack of alternative sources of income
5. Partial loss of ad traffic

THE UBEX WALLET

The UBEX Token will serve as a payment strategy on the Ubex platform. The requirement for a Token depends on the need to credit funds from the accounts of the advertisers for the presentations of publicizing materials that they have purchased. Moreover, basic cryptocurrencies do not permit the funds’ crediting from third party accounts regardless of whether one has authorization from the third parties. The Token brings allowances to a particular address within which the owner of the address can utilize the available funds on the account. There is a possibility in crediting on condition that the account holder has set up the quota size and just from the address to which the quota is issued, or else, it will be impossible for the funds to be credited.

The Ubex platform will permit the contribution of Tokens into the system and their yield for a wide variety of cryptocurrencies. The exchange rates will be controlled by the market needs; it will be based on the exchange data of the UBEX Token.

TOKEN SALE

Ticker: UBEX

Platform: Ethereum

Token Type: ERC20

Available for sale: 2,880,000,000 UBEX (72%)

1 UBEX = 0.00001 ETH

Accepting: ETH, BTC, LTC

Soft cap: 4,000 ETH

Hard cap: 24,000 ETH

ROADMAP

For more info about this platform, and also to join the network, endeavor to visit:

WEBSITE
TELEGRAM
WHITPAPER
FACEBOOK
TWITTER
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LINKEDIN

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