What is UBEX project?

What is UBEX project?
The Ubex project aims to be one of the top global, decentralized advertising exchanges based on Neural Networks, and operated by Smart Contracts.

UBEX itself is a payment token, that is used as a medium of exchange between advertisers and publishers within the UBEX system.

Ubex, found online at Ubex.com, aims to use AI to solve a number of major problems in today’s advertising industry.

Ubex believes internet users are being subjected to increasingly worsening advertising conditions. They’re facing scams through advertisements. They’re viewing irrelevant or annoying advertisements. And they’re not being compensated for their contributions to the ecosystem.

Advertisers, meanwhile, are facing similar issues: ineffective advertising, junk traffic, and complexity in figuring out multiple advertising channels. Publishers also struggle with low earnings and difficulty filling advertising slots.

Ultimately, Ubex aims to solve all of these problems using neural networks and blockchain technology. Ubex believes its global decentralized advertising exchange will be “the future of advertising”.

Ubex: Service for Advertisers
Advertisers can set up and run an ad campaign in a few clicks. Tasks that required an entire team of digital marketers can now be taken over by Ubex algorithms. An advertising campaign is created through a personal account in four simple steps:

Create an offer and specify the commercial terms – The user specifies the cost of advertising, or a percentage of the sale, as well as deferred payment (for advertisers with a high rating). Also, the advertiser chooses the targeted actions they are willing to pay publishers for.
Select a widget or create your own – Widgets can be personalized by the advertiser and can also be provided by the exchange (for example, the payday loan, a form for obtaining microcredits). In the case of personalized widgets, it is enough to upload a banner or video and install and configure all the necessary forms through a handy designer available in the personal account. For more complex settings, widgets can be written in a customized Java script-code.
Select the interests of the target audience, the time of displays, geography and other criteria. – After setting up the widget, the advertiser sets the rules for displaying the ads so that advertising is as relevant to the target audience as possible. In parallel with the settings, the neural network provides forecasts of the effectiveness of the customized advertising campaign.
Launch an advertising campaign and monitor the results. – With the help of a personal account in the Ubex system, the advertiser can monitor in real time all the key metrics for the created advertising campaign. These metrics include the targeted actions that were taken, their time, the publishers on whose platforms advertising was displayed, the activity of these publishers in the advertising campaigns. The neural network also provides updated reports on the effectiveness of the advertising campaign.
Payment is made only upon the completion of targeted actions specified in the offer. Funds are credited from the amount held in the escrow system of the Ubex crypto financial platform, or from the advertiser’s account at the time indicated in the smart contract (in case of factoring payments for advertisers with high ratings).

How Ubex Decentralized Blockchain AI Advertising Exchange Works
Ubex aims to solve problems in the advertising industry using neural networks and blockchain technology. Ubex is building a global decentralized advertising exchange where companies can advertise efficiently while publishers can effectively tokenize ad slots on their websites.

Some of the core goals and functions of the platform include:

Automate Interactions Between Publishers And Advertisers:

Ubex wants to allow publishers and advertisers to securely interact with each other without the use of a middleman – even when the two parties have no reason to trust each other. To do this, Ubex will use neural networks and accumulated data to select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results. Ubex will also have a reputation system and smart contract system to provide secure P2P transactions.

Reduce Commissions And Middlemen:

Ubex will replace middlemen with blockchain technology. That means there are no layers between advertisers and publishers. Ubex will use smart contracts to allow publishers and advertisers to interact directly with each other. That means publishers can earn more money while advertisers can lower unnecessary transactional costs.

Publishers Can Tokenize Ad Slots:

Ubex makes it easier for publishers to tokenize ad slots. Publishers can post statistics from their websites online, making it easier for advertisers to choose high-performing websites for their next ad campaign.

A Multi-Layered Reputation System:

Ubex will have a multi-layered reputation system that rates advertisers and publishers. This reputation data will be stored in the blockchain along with the full history of the individual’s operations. The goal is to reduce fraud and enable a way of dealing with the most trustworthy partners.

Pay Per Result:

Ubex describes its model as a “pay per result” model. Using blockchain technology, Ubex will pay based on each blockchain-verified results.

Advertising Campaign Management:

Ubex will give advertisers full control over their campaigns, including detailed reports and data filtering, data importing and exporting, detailed campaign statistics charts, and transparent transaction control through blockchain.

The Ubex Platform
The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).

The Ubex Wallet
The UBEX Token will act as a payment unit on the Ubex platform. The need for an ICO Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.

UBEX's TEAM:
Ubex began its life in Q4 2016 when the company launched an advertising platform exclusively focused on promoting payday loans. Throughout 2017, the company added features like an API and advertiser auctions. They eventually expanded into an advertising system capable of serving the entire internet.

Ubex is registered under the name Ubex AI AG. The company is headquartered in Zug, Switzerland at Crypto Valley Labs.

Key members of the Ubex team include Artem Chestnov (CEO and co-founder), the ex-Marketing Director for AB Inbev in Belgium. He’s a serial entrepreneur with an extensive background in European marketing operations.

Other listed members of the Ubex team include Daniel Biesuz (Head of Legal and co-founder), Guy Weissman (CTO), and Andrew Rippon (COO).

UBEX Tokens
UBEX Tokens are blockchain Tokens, which are digital Tokens created on a blockchain as part of a decentralized software protocol. UBEX Tokens are crypto-Tokens issued on the Ethereum platform on the basis of an ERC20 standard contract. UBEX Tokens are payment Tokens designed to support transactions on the Ubex platform. To know current trend of ICOs, you can check ICO stats.

For more information:

Website : https://www.ubex.com/

Whitepaper : https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?6939

Facebook : https://www.facebook.com/UbexAl/

Twitter : https://www.facebook.com/UbexAl/

Medium: https://medium.com/ubex

Telegram : https://t.me/UbexAI

Github: https://github.com/ubex-ai

Author: tinhkhuat

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