Sure! Ned Scott said in his last interviews:
Steem will never be able to succeed until steemit.com isn't dwarfed by other applications built on the blockchain. Steemit.com is just an example of how to create an app on the Steem blockchain.
From that day on I understood why nobody cares about the situation on steemit.com anymore :-) Not saying that this would be my approach, since I believe steemit.com is like Steem's no. 1 store sign, but at least I got where it all came from.