With Bitcoin Cash expected to be around 500 dollars after the fork, people are buying BTC even with this high price, because they think that they can just sell the their BCCs, and earn free money! But there is another way to benefit from this. As many people would be selling BCCs and not many coin exchanges trading it initially, its value would go down. So, why not just buy BCCs then as it would be dirt cheap!
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Because it can get even cheaper. What will stop it from trading at $10? Or maybe you're right & it goes to $1000 ;)
My plan is not to sell any of my legacy bitcoins (those before the fork). In that case, a low value BCC would mean a high value BTC, so it would balance out anyway. But if I buy new BCCs at a very low price, say only $200, I would get huge profit if later its price increases significantly. Otherwise, since I wouldn't have invested much, I wouldn't lose much anyway.