The soaring popularity of HBO’s Game of Thrones series in China has led to a surge in tourism to places where the show was filmed.
Chinese travel agencies report a surge in tourists from China to destinations that, until now, haven’t exactly been top of the list, such as Northern Ireland, Croatia and Iceland. And according to Sputnik China, this new tendency is a direct result of the Chinese viewers’ interest in the Game of Thrones TV series that was filmed at these locations.
For example, according to Chinese travel agency Ctrip, the number of tourists from mainland China who booked a trip to Croatia during the first half of 2017 has increased by 300 percent as compared to the year before, while the number of booked tours to Iceland increased by 148 percent.
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