One of the most important aspects of any small business SEO strategy is directory link building. Directories used to be the main way to search for businesses before the advent of search engines 20 years ago. But directories are still important for SEO for link building purposes.
Getting a link from a trusted, high quality directory will help get your site indexed by the search engines. This can help get your website listed by the major search engines within days.
Perhaps the most important reason to use online directories, is the fact that they will improve your organic search ranking. Getting a one-way link from a popular, trusted directory is one of the most organic ways to improve your search ranking.
Listed below are 5 of the best directories for finding tradespeople for the UK.
Age UK London https://www.ageuk.org.uk
The Age UK directory was designed to save the vulnerable, older generation from being exploited by rogue, unscrupulous tradespeople. It does this by only putting them in contact with builders, plumbers, joiners, electricians and other skilled tradespeople that have been check and vetted by their staff. This ensures that the older generation are only exposed to tradespeople that they can trust.
Builders and Tradesmen is an award winning builders directory that you can use to find trusted tradesmen in your local area. You can find plumbers, roofers, logo designers, builders, electricians, property developers and more. This directory also allows members to download their logo for display on their website. This is typically designed to provide some assurance for the tradesmen.
Checkatrade is a directory of recommended and trusted tradesmen that have been vetted and meet certain criteria set by checkatrade. You can use the search engine to search through over 30,000 recommended, vetted and monitored trade and service providers for free.
Fivestarplumbers is a tradespeople directory that provides detailed listings of skilled tradespeople in the UK. Even though it is relatively new, it is a unique directory because it is primarily designed to appeal to the general public through informative and educational articles on a variety of topics including energy savings, plumbing, solar energy and roofing.
It is very active on social media sites like Facebook and Twitter, which is where most of its high traffic is generated. What is really unique about this directory is the fact that it is designed to drive traffic, so tradespeople can actually find potential customers through the site.
The site is also unique in that it allows tradespeople to be reviewed by members, which means they can share their experience with the world and recommend tradesmen who have done work for them.
Trustmark is designed to put consumers in touch with organisations that have been vetted to meet certain standards. The company also provides advice free of charge to homeowners. Access to its directory component is free of charge, and it enables its members to find quotes through it’s website.