I think there's a balance between having devout faith and confidence in Steem, but also realizing that there are plenty of other cryptos whose communities equally believe they should also be in the top 5 or 10. Marketing can ultimately do so much, but Steem needs a mammoth push to make such strides that I don't sense is on the way for a while. Barely anyone knows about Steem, so your friend is in the company of 99.99% of the world's population, and not an outlier by any means given her interests. We're the outliers. (Math puns.) Nice message though.
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It's shocking, but I think you're right. I think because I spend so much time in our Steem bubble I just forget there are normal people out there just living their lives, oblivious to the goodness of Steem :)
I believe we must be in the first 30 ... this is also very strong.