This is a backwards way of thinking. Targeting large influencers with a large audience is the best way to bring more users to the platform. Look what happened to Dlive when they got PewDiePie on their platform. He brought millions of his followers over to Dlive with him as content consumers. Steem lacks consumers as it is, so having the large influencers here that could bring their audiences that could be incentivized to spend their time here and earn from just being here is the right move.