Marketing? Price? Steem is still in production. Forget price. Trying to sell it right now with marketing would be like selling a product that has only been 50% completed. Who is the target? What does the target want? Steem still needs the product to market.
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Steem is 4 years old and out of beta. I don't think it is only 50% complete, it is a complete product already and just having new features added. Right now is the time to market, IMO, or risk getting left out of next run.
Who is the target?
As I said in the video, friends, businesses, former steemians that left, pretty much everyone.
What does the target want?
That varies a ton. A de-platformed creator? You want censorship resistance.
Have you been demonetized? Steem has a ton of curators hungry for content to curate.
Do you just want to try something new and exciting? You can play games, write blogs, make videos. Most creators want multi places to post their content.
The product is ready!
I get what you're saying that Steem is useful to all these people, but when it comes to marketing material, the broader your demographic, the weaker the message. I think the best path forward is to be specific. Choose a very specific demographic and go after them.
My opinion is that the strongest products here are basically blogging and video sharing, so it would make sense to go after those sorts of content creators. With where we are I think the best move would be to pay "Market Makers/Influencers" directly to create Steem exclusive content and promote that content on their other social media, where they have a considerable following.
Sure. I never said make a blanket ad that tries to get everyone from grandmas to college kids. We have an abundance of different types of people to choose from. We take those people and make niche specific ads targeting them, I agree with that. I can think of 10 different niche ads right off the top of my head, if I sat down and starting writing them all out we would have more marketing material then we'd know what to do with.
Right off the back, we can target people who have been deplatformed (they still are allowed to watch youtube, or twitter post, so they can see ads)
Again we can go after people who have not yet been deplatformed but their channel has been demonetized, steem helps solve this.
We can make ads for gaming, for music, for video and blogging. Steem solves a ton of issues that are currently wrong with Web 2.0. We can have several niche ads targetting different groups running simultaneously.
Yea, I think that's the way to go about it in regards to ads. I can help with the creation of ads and video ads, but I don't have much experience with what the best way is to set up campaigns on the different platforms. Also, I think one thing we'd need to do is be able to track the impact of the ads. I wonder if that would be hard here.
Normally if you had total control over a site you could see the analytics of where your traffic was coming from so you could tell if your ads were effective. Not sure how that would work here.
As I mentioned before, I think it might be initially more effective to direct target content creators, reach out to them and offer them something specific. Would you be interested in that?
If so, what specifically do you think we could offer them?
I agree that influencer marketing, esp on Youtube, is probably the most effective marketing one can do. I think a SPS proposal where we pay some top level people to do some interviews with Andrew or Eli. If we can get a high quailty video ad done, maybe we can pay them to show it before their videos.
I have been trying to do something like this, I have a 100k steem delegation to get a big youtuber here and talk about Steem. I think a lot of people outside of Steem don't realize how beneficial having SP can be.
But ya, the only way I can think of is either get a big Youtuber that would take a delegation or we just pay them to promote Steem.
Steem is being rejected as reflected by the price. It might be a product, but it is not what the people want. I see it is being reworked over and over as is evident by the multiple HFs.
Clearly we do not know who we need to target, as you said "pretty much everyone". Which means we do not have a target. Edit: Also it is one of the hardest things in the world to get people to comeback after they leave.
We also do not know what they want.
So before we get marketing started, we have to answer these questions.
Price has nothing to do with the product when bitcoin basically controls altcoin prices.
Those can see the glass half full or half empty, I have no time for people that don't want to help push Steem. You keep doing you but I am going to be pushing the hell out of Steem, regardless of the price. I know who we need to target and why.
"Price has nothing to do with the product" lol. I am here trying to help push Steem. Are you saying I am not? Do you have time? lets talk. Who needs to be targeted and why? come on get with it. We need a target.