this is really great advice. nowadays, many bloggers and publishers chasing backlinks like blind - yes, backlinks are important to some degree, but the best way to rank is to write for the readers, not for the search engine. Search engines like google can now determine whether the content contains enough information to satisfy the human need - like an honest and smart banker who allows loan based on substantial property rather than how well the application is written. and it's great for the ones who can and want to create good, user satisfying content rather than tricking the search engine with stuffing a bunch of keywords and some backlinks put by the publisher him/herself. It's really good news for the true and passionate content creators, who arn't looking just for some easy ad revenue by writing and creating contents without any actual value- but providing the readers with quality and useful information. And thank you for sharing for such valuable information @surfermarly - it truly enriched my knowledge, and i'm sure i'll be learning a lot from you in the coming days. I wish you good luck :)