Today it's not about getting the traffic . It's about getting the targeted and relevant traffic. - Adam Audette
More than 3 million blog posts will be written and published only today. Why do you think people might read yours?
Even though Google introduces changes to its ranking algorithm almost every day and it's quite hard keeping at it, there are lots of long-term methods to improve one's visibility in search engines and optimize the organic traffic flow.
This much I can say for now: it's all about quality!
Picture kindly provided by pixabay.com
Content needs to be problem-oriented
If you thought for a second about your own internet search behavior, you'd quickly recognize that the single most important reason why you're actually inquiring a search engine is that: you're having a problem.
People consult search engines in order to fulfill an information demand.
That's why Google incorporated Panda into their core algorithm in January 2016. Before, Panda was a filter rather than part of Google’s ranking algo. Yet, the fusion enabled the assignment of a so-called 'quality score' to web pages.
Now thanks to Panda, duplicate content, plagiarized or thin content, user-generated spam as well as keyword stuffing were punished with downgradings. Thus, any type of content manipulation became counterproductive in the context of optimization.
Panda was complemented by several other updates that in their totality lead to a completely new and more quality-oriented ranking.
What does 'quality' in the context of information search mean?
In the near future the single most important argument for crawlers will be: retention time.
People search content on the internet mostly because they have a problem to be solved.
In this context a problem can be defined in several ways and doesn't have to be necessarily a problem in sense of an inquiry. Being in the mood for entertainment could be also considered a problem here. What they have all in common is that:
The user wants a specific demand to be satisfied.
Now to identify relevance, Google looks at how well a specific page answers the searcher's question or fulfills the purpose of the query. Then, Google tries to figure out the degree of relevance of the page to the query.
The no. 1 critical success factor in this context will be the ability of the page to satisfy the user's demand, measured in the user's retention time.
So it's not only about directing the traffic towards your page anymore, but making the visitors stay for the longest time possible.
In their guidelines Google is telling raters what most of us already know: Content is king.
Only the best keywords won't help you to attract visitors or crawlers; you must have good content that engages your audience.
No matter how excellent your keyword-setting might be, if people don't really find what they're looking for - and leave your page too fast - your rankings will suffer accordingly.
From my personal point of view that's a quite meritorious evolution, since it will foster the production of real quality content. The users and their demand come into focus again.
The message: Make your content valuable responding profoundly to people's needs.
In this spirit: have a great and productive Monday!
Best, Marly -
Thanks for your valuable time!
This blog was launched at the end of July 2016
aiming to provide stories for open-minded
people who enjoy living on the edge of their lives,
stepping out of comfort zones, going on adventure,
doing extreme sports and embracing the new.
Welcome to the too-much-energy-blog!
PS: Don't forget that this is a troll-free zone.
Original content. Quotes found on quotefancy.com and pinterest.com.
Yup. Content is important but one of the challenges i think is to incorporate certain SEO keywords in the content without altering the meaning of it.
One more thing , how can we get backlink if our content is interesting?
Considering all methods to improve a certain piece of content, the way you distribute keywords in your text is probably the less important one. First of all you have to control the meta-tagging.
I didn't understand your question regarding the backlinks, sorry.
Thanks for the explaination. Regarding the backlink, how can we increase the links from other websites that refers our website. I heard there are some software to generate backlinks but i believe too much of backlinks can lead to google penalizing our website
Correct, an excessive distribution of backlinks will be penalized by Google's feature called Penguin. Even an over-optimized achor text can be considered spam in that context. That's why you need to build a smart network of several pages that support each other without abusing the algo.
i think the best idea to rank is to write a good and content which is actually useful and informative, and just submit it into google webmaster - it works slowly, but it's much more effective
I didn't know about it. Will definitely give it a try.
Bitcoin google trend chart
Seems logical to me :-)
problem its still not about quality and backlinks are no1 factor of seo rankings, without backlinks with only text you are ant and cant receive traffic and rank. And some shit content but in old site with links receive all, google still not there.
SEO is the main part for the googles first page of any website..Ranking factor and keyword research is the most important for making the website .Thanks for sharing this...
this is really great advice. nowadays, many bloggers and publishers chasing backlinks like blind - yes, backlinks are important to some degree, but the best way to rank is to write for the readers, not for the search engine. Search engines like google can now determine whether the content contains enough information to satisfy the human need - like an honest and smart banker who allows loan based on substantial property rather than how well the application is written. and it's great for the ones who can and want to create good, user satisfying content rather than tricking the search engine with stuffing a bunch of keywords and some backlinks put by the publisher him/herself. It's really good news for the true and passionate content creators, who arn't looking just for some easy ad revenue by writing and creating contents without any actual value- but providing the readers with quality and useful information. And thank you for sharing for such valuable information @surfermarly - it truly enriched my knowledge, and i'm sure i'll be learning a lot from you in the coming days. I wish you good luck :)
Simply based on my real life job I sure agree quality of content is key to stand out and extremely important.
I have simply two remarks on this:
- Who is skilled enough to define what Quality Content is?
Given we have a lot of totally different languages, cultural background etc - can we please consider all not to judge quality based on length of a post or not attacking posters that might get more rewards for a simple photo / video as another creator for a long well-though text?
- We do work for GOOGLE!
So we do their marketing - and we KNOW a bit more what is key - Content is King is simply a marketing Bullshit phrase! Keep it confidential or on this blockchain.....
Good thoughts but I have the impression that the people don't really take the time to read posts, even if they're good ones.
At least on my own blogposts, in which I put much effort into.
I will see if this will change the longer I am here on Steemit.
But in the end high quality content should prevail and I hope it actually will!
Google keeps us on our toes, so to speak, as it changes things quite often but good content that answers a question or fills a need is always needed. Thanks for reminding us of these important things @surfermarly.
Good post, I am a photographer, it passes for my blog and sees my content, I hope that it should be of your taste, you have my vote :D greetings
great post.
Nice very nice post i like your post
This is one really really cool post!
How could you know? You didn't even read it.
I know! ;)
Lol
Nobody can read an article in 30 seconds, unless you are Chuck Norris. I don't think he is Chuck Norris :-D