The bigger the company the more product defects will be encounter just because they produce more. I wouldn't count out either of them being a flop as seeing Samsung recover strong. Apple will come up with something to raise their brand. I am more curious how other competitors will be chasing and likely surpassing both Samsung and Apple. Xiaomi, Lenovo, Huawei.
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agree with you but there is chance of losing customers as you can see that apple is just having focus on camera they didnt bring something new
in iphone 8 as much changes they have brought all are old with polishing old idea wont effect like many customers are upset with apple :)