Social networks took the Giphy application out of circulation through a GIF that left a racist message. It took a few weeks to debut on Instagram and Snapchat social networks when it was deactivated by companies.
It was for a GIF titled "nigger crime death counter (counter of deaths associated with black criminals.) In the moving image you could see a picture of a white man telling a monkey to keep turning a crank because" The number keeps increasing! "
Giphy responded by eliminating the offensive GIF quickly, but not so quickly because social networks had already decided to eliminate the application from its integration, because its users demanded it.
The users' campaign started with stories on the social networks where they published the GIF, but requesting the elimination immediately and also apologize for the racist message that was implicit in the moving image.
Snapchat was the first to react by sending a notification explaining that Giphy was deactivated for their application, they also apologized and guaranteed that such problems would not happen again. nstagram for its part said that this "type of content has no place" in the social network of Mark Zuckerberg and explained that the integration of GIF service was temporarily stopped, at least while Giphy investigates the problem and explains the reason for its creation.