The interaction with Facebook ads declined by 20% ... What does that mean for marketers and STEEMIT?

Perhaps I get confused about the future of STEEMIT, sometimes I feel that it have the whole future in social networking sites and sometimes I feel that it is an idea that may not succeed, and how they can compete among social networking giants such as Facebook
Here I want to refer to a post written by @Inboundinken two years ago titled; Steemit VS. Facebook & Co: How Can Steemit Compete With The Giants? (7 Strategies To Look Into)
It was a great post that gain about $4340 because of the author's optimism about the Future of STEEMIT. In this post, a comment is made my hat's off to @melek, although no one has upvoted for this wonderful comment> I absolutely believe. In fact, I believe Steemit can eclipse its predecessors. Steemit's advantage over other social media platforms is that that it is not influenced by advertising dollars.
This comment is the cornerstone of this articleAs if @melek had known the future, what is happening now with Facebook ads is a real indicator and can not be denied as a fact.
In its new report, We Are Social and Hootsuite identified a significant drop in clicks on Facebook ads or what we might call interaction with funded publications.
Of course, what is monitored is particularly worrying for marketers who go to this platform to promote their publications, products and websites and to buy targeted visits, meaning that the results they will receive will be less than usual.
In this article we will learn about this problem in detail, what this means for marketers and what actions can be taken to minimize the damage of this problem.
The statistics tool for Facebook shows that the average global user now clicks on eight ads per month, less than the number 10 announced by the company last April.
It's important to emphasize that while these numbers reveal a clear change in global user behavior, low clicks on ads may not be associated with a decrease in ad performance on Facebook or any change in Facebook advertising revenue.
There may be many different reasons for this decline in interaction, and it is difficult to determine whether this is just a temporary fluctuation, or part of a long downward trend
The only way to understand this is to dig deeper into the data over time, which is what experts have begun to do and who are interested in understanding what is happening.
You'll find a complete breakdown of Facebook interactions in 225 countries and individual countries around the world in SlideShare, which is included below, but it's best to read the analysis to understand what all these numbers mean.
Many users do not seem to "like" public pages on Facebook
The most dramatic change in this set of numbers is the number of times people click on Facebook ads, but another discovery is more important to marketers.
Facebook Trends data show that the normal global user only liked a publication from a Facebook page the whole time he was on the site.

The latest data shows that more than 2 billion people use Facebook each month, with two thirds of the public using the platform every day.
In addition, Facebook users spend about 1 billion hours on the platform every day. This is equivalent to about 40 million years of time spent on the site in the whole year.
However, since the launch of Facebook pages 11 years ago, users of the platform have been impressed with only one page for each of them on average.
When analyzing recent data, this problem is not related to one country but to different countries around the world, where there is a decline in interaction with ads in particular and interaction with other aspects of the service.

On average, users are attracted by 10 publications within 30 days. Females are the most interactive, with 12 to 9 men. In the last 30 days, on average, users post 4 times on publications, 6 times The same period for women compared to 3 times for men, while one publication is shared in the same period.
Clicking on ads by women up to 10 times a month compared to 7 times by men, the male category appears to be generally less interactive with free and paid publications.
Compared to previous periods, interaction with free and paid publications in both male and female groups declined significantly.
These declines were confirmed in the latest results from Locowise, where the latest social survey data showed that interaction with free and paid Facebook publications had dropped by 4 percent in the past three months.
What's more, when we look at the types of pages people like, it is quickly apparent that consumer brands are not the first choice for users.
Rethinking Facebook Strategies
What do these numbers mean to you and to the shoppers? Simply put, using Facebook's "grassroots" may not be the best use of your marketing budget.
This does not mean that Facebook is not a good place to market brands, bring in sales and increase the popularity of companies and institutions.
In fact, marketing activities on Facebook can be a very effective part in the mix of brand marketing operations.
However, investing money, time, and effort in trying to increase "likes" on your Facebook page will probably not give you the ROI you're looking for, for two main reasons:
First, as noted above, most people only love one page, and most likely will be celebrity pages or a sports team rather than a brand page.
Second, and perhaps more importantly, even if you succeed in creating a large audience base on Facebook, you will still need to pay to reach most "fans" every time you want to reach them.
Recent data from Social Locowise indicates that the average free access to Facebook page publications reaches only 6.4 percent of the public page fans (paid promotion), meaning that 1 out of every 15 fans on the page will see any publication Unless you promote it with ads.

These numbers are the average numbers for a variety of page types and sizes worldwide, and despite the data we've seen, larger brand pages are likely to see less free access to publications.
Consequently, you may wonder why brands try to create a Facebook fan base in the first place.
Advertiser-funded publications allow audiences to access the platform regardless of whether they "liked" the brand page, so maybe it's time to ask yourself whether it's really worth the effort and cost of building a fan base in the first place.
If you need to reach a large audience on Facebook regularly go directly to the level of efficiency, and use the funded publications instead of trying to build the base of your fans on the page.
Analyzing the average number of times people comment on Facebook posts each month can provide deeper insights into how users interact with the platform as a whole.
Please note that Facebook reveals the number one in the average number of user comments per month, and does not provide a classification by content format (videos, images, links, etc.).

Globally, the typical Facebook user publishes only four comments per month, with the potential for doubling the number of women who send comments compared to men (six for women, three for men).
In general, older users are likely to send more comments than younger users, with women in their 40s and 50s most active in "comments."
With a typical Facebook user posting only four comments per month, it is unrealistic to expect large numbers of fans on the page to comment on your posts. You'll need to look for more inspiring ways to engage your audience in meaningful conversation if comments are an important part of your strategy.
When talking about expectations, brands are less likely to inspire people to re-share their publications on their personal pages.
Globally, a typical Facebook user returns one publication per month, meaning that a large number of users do not share any publications at all. When talking about expectations, brands are less likely to inspire people to re-share their publications on their personal pages.
Globally, a typical Facebook user returns one publication per month, which means that a large number of users do not reshare any publications at all.
The data show that women in their 40s and 50s are more likely to re-publish content, but even among this group, only two re-published publications per month!
The conclusion is that if you want people to reshare your content, you'll need to post something that's pretty unusual.
In fact, if you want to increase the reach of your page's content, paid promotion is a more reliable approach than relying on your audience to reshare your page's posts.

After making sure that the paid promotion is still the best solution for the brands, you must then know what is the best way to achieve the results under a declining interaction with them by 20 percent.
Locowise has been able to reach the interaction with different types of publications on Facebook, where the video tops these patterns with the only knowledge that has grown in interaction compared with the decline of the rest of the patterns of publications, including images that come in second place and links that come in third place and text publications Which ranks fourth.
This means that if you want to create a successful ad campaign for your brand, you'll have to create a video that is generally valuable and attractive and promoted through ads and you'll get good results.

I believe that STEEMIT have the possibilities to become the next big player in the social media and switch sides ?