I don't think social will be the big impact if there is a big impact. I think it will be lots of little things like I described. Teaching in schools could be a huge one - spinning around the solar system or even looking into the human body from circulatory system to organs to bone structure. It could be with simulating trying on clothing for ecommerce stores or swapping out different colors and material finishes in a build your own car website. And also just for information gathering when walking down the street and wanting to know more about the empire state building or if a store has any sales in your size, etc. These are all things that people have talked about and I don't know if this first model will be even close to accomplishing any of this, but I think that at some point this is where the technology will be heading and how it will be useful.