Apple's position in the industry is indeed a very unique one. As pioneers of the personal computer it is a company that has amazed the world several times over. The Macintosh and the iPhone were truly revolutionary products that have spawned entire industries and changed the course of history. However Apple seems to situate in a fail / prevail position as opposed to the rest. As the threshold between disruptive product and its more cost efficient counterpart decreases Apple will find it increasingly difficult to maintain its user base. It has experienced this before and will undoubtably experience it again.

indeed.

intend to agree!

When i was getting my first ibook and short after this a macbook PRO back in 2002/3 it was just amazing .. Back in the days the macbook series and also the other macs were more "beast working tool for designers, cutters, animators etc" .. people within the creative scene who just want to focus on design and not on how to get the computer running.

The Switch to B2C

Over the past 10+ years apple switched IMO the focus from B2B to B2C! The Focus is more on mobile and average joe computers .. just for surfing and looking some pictures ..Pity as i'm also thinking more and more about to switch ..! They should start focusing on B2B again IMO ..

disposable products

The customer service at least for me worked just before buying this product .. after this u will get fast lost within this helpdesk pain ... as apple seems more and more to produce disposable products then sustainable ones. Every small repair has to get send to apple in US and most retailers aren't able to repair anything on your macbook or mac anymore ...