How u improve business and earn more & more money with website

YOUR SMALL BUSINESS WILL GAIN CREDIBILITY $ Your customers expect it:- Today, more and more consumers use the internet to search for the products or services they need.
Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made",
having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly
beneficial since you do not have a store front to promote your products or services.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property,
and more than half head straight to the brand’s website for product information. If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
Take a look at this list of specifics that customers say they want from a business website.
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It provides social proof & A WEBSITE SAVES YOU MONEY :- Ninety percent of consumers claim that online reviews influence their buying decisions. You could rely on FourSquare,
Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.Since potential buyers are already looking for you online,
including customer testimonials on your site is a great way to impress potential buyers.

You control the narrative:- It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating
your own story via a business website.A company blog helps business owners get their message, mission, and personality in front of their target audience faster than
print ads or snail mail brochures.Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your
visitors who like what they see.As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to.
Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20.
Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
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IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED & More bang for your buck:- When you use a free website-building tool, like WordPress.com, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail. Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

You don’t need extensive coding or technical skills & IT IS ALWAYS ACCESSIBLE :- Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes. A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET & Your competitors all have company websites:- Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand. Whether you provide products or services, your website
will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market,
even services can be made available globally. Don't think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!

Never put up the ‘closed for business’ sign again & Advertisement :- Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce
store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m. An online store can mean a dramatic boost in sales, especially when you factor in additional
customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition,
and almost every other element of the revenue stream. Love to create your own Birthday Cards? Now you can join the Heritage Makers Club IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique. Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
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A WEBSITE SAVES YOU TIME & You’ll show up in Google search results :- Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money! Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.” If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers. Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

Create a resource center for your staff & IT IMPROVES CUSTOMER SERVICE :- In addition to helping customers, your business website can also benefit your own employees. Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules. Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

Showcase your products and services: - Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.