It crazy to see how much internet shopping has evolved over time. It is probably the greatest form of shopping nowadays due to the fact of how convenient it is.

What also blows my mind is the progress Amazon has made and what a huge retail tycoon it is nowadays thinking of new intuitive ideas as well as branching into the grocery industry as they start selling food.

I guess Amazon is starting to show their might in other markets which may be good competition wise and trying to get the best proposition to a customer but as you said we don't know if the customer is truly at heart or like any other company they seek for their own benefits first and hope people flock to them like sheep.

However, I guess if you let companies like YouTube (owned by google) have dominance in a certain market they tend to not care and listen to their content creators as there is no threatening competition and they have no reason to tend to complaints as there is no other good alternative and people have to stick with the platform no matter what policies and guidelines. (except for dtube haha)