I watched the videos, Synereo looks exciting. A few things about the platform seem a bit tedious on the Synereo Tech Demo Video. Managing the posts and users seemed a bit complicated for the lay user. Since I watched the video I saw how they dragged and dropped attributes, but believe me this may be too complicated for most. Also the part about amplifying an article, you mean you have to actually pay your hard earned amps to amplify something so everyone else gets the amps, seems like there may be a groups paying for the success of others. I am sure none of this means anything, and until we can actually test out the system it is all speculation at this point. I do think the issues I pointed out are mute if Synereo works and can get people to amp up stuff. You know how bit coiners don't like to spend a satoshi, well what if ampers are the same. This is just my two steem on the subject.