Everybody wants to post, to earn, to trend.
Far fewer want to curate, vote, and respond. To support other people and to focus on their community even if it means not getting personal hype or glory in the short-term.
Right now Steem is overloaded with content... you could call it a "bubble" of content. There is still plenty of room for excellent creators, but a lot of not so good ones will have rough time in the future.