Within two weeks of its release, the film earned Rs 100 crore in worldwide collections. It’s unfathomable for an A-rated film andone without a male superstar helming it. This was a film almost everyone had written off — a chick-flick never sells, it’s all fashion and no soul, female producers don’t know the business — and they’re all scratching their heads in disbelief. What’s the bet it will spawn some, excuse the pun, me-too films now?